Rag Mart(爱佳乐)是于2002年筹备，2003年推出日本市场的童装品牌，其典雅的服
饰气质，一经推出，即引起市场的强烈反应和广大民众的热捧。经过近6年的倾心打造，
凭借其清新、时尚、新颖的款式设计，健康环保的面料，严格的品质要求和日本高标准
的测试化验，在日本市场长期处于销售领先水平，深受儿童及家长的喜爱，伴随了无数
日本儿童度过幸福的童年。
    Rag Mart在日本已经拥有近500家分店；发展成为日本最有人气的童装品牌之一 。
品牌的理念是致力于为小朋友营造一个充满快乐和健康的童年，时尚与大自然融为一体，
让孩子们能体会到田园生活美景。她献给孩子的不仅仅是服装，更是一份童年礼物，成
为一生中最美好的时光，最甜蜜的记忆。作为Rag Mart的唯一生产基地---港之慧（香港）
制衣集团。为了让中国的孩子也可以得到真正的优质服装和健康成长，于2009年将日本
人气童装品牌Rag Mart(爱佳乐)引入中国市场。
    Rag Mart（爱佳乐）童服以“朴素彰显典雅，简单体现高贵”融入到儿童生活的每
一个角落，演绎出儿童的甜美和动感、完美相交映的童趣生活

The Rag Mart (ラグマート) introduction
Rag Mart (ラグマート) released its first line of children's
clothing in 2003 was well received in Japan with its elegant
look. Over the years, Rag Mart refined its collection with
refreshing and trendy design, environment-friendly materials,
and Japanese total quality control.
With about 500 retail locations in Japan, Rag Mart has been
one of the leading children's clothing brand in Japan. It is
well liked by kids and parents. Rag Mart does not merely
provide clothes to kids, its clothes are gifts! Its mission
is to help create a happy and healthy childhood memory for
every boy and girl, combine fashion and nature, and let
children experience back country lives. They will become
part of the most joyful moments in a kid's life, and forever
remembered.The Country Bright Group, being the only
manufacturer for Rag Mart, takes the brand out of Japan in
2009. 　The aim is to provide children with high quality
clothings and joyful memories. 　Rag Mart's goal worldwide
is to provide simple chic children's clothing. Kids can fully
express their joyful, brisk, and free living spirits.

    Rag Mart SI形象采用了自然的元素，追求的是最原始生态的设计，让孩子们在天然的环境中无拘无束的表现童真，勾勒属于他们的生活天地，培养孩子从小有一种环保的意识，同时也体现了品牌文化中所蕴藏的经典时尚。
    原木色基调，绿色和啡色衬托，营造成环保自然，清新的购物空间，层架设计自然多度。侧挂、层叠、晾挂和平摊融合一起，从多方位，多角度展现服装的立体感，全予可采用多种自然的搭配，配合MODEL的穿着,强烈增加观赏感和可观赏性。
    白色的射灯、中性的层板灯、自然的顶灯，让服装的色彩、叠挂放的层次显得丰富多彩。